Pricing
Attribution that matches your bank account.
Every feature on every plan. Pro is $399/month, Shopify is $199/month, and sites with more than 10,000 monthly tracked users get Custom pricing.
How many people visit your site each month?
Up to 10,000 monthly tracked users fits Pro or Shopify, with every feature included. Start 14-day free trial →
More than 10,000 monthly tracked users gets Custom pricing, based on your traffic. Get a quote →
Pro
For HubSpot, Twilio Segment and small Salesforce teams
Built for growing teams tracking the full funnel across your CRM and CDP.
$399/mo
Billed monthly · up to 10,000 monthly tracked users (MTUs)
Start 14-day free trial- Every feature included
- MCP server for Claude and ChatGPT
- Support: Email
- Onboarding: $2,500–$5,000 (optional)
Shopify
For Shopify stores
Install Attribution from the Shopify App Store and see which channels drive your orders, with every feature that Pro has.
$199/mo
Billed monthly · up to 10,000 monthly tracked users (MTUs)
Start 14-day free trial- Every feature included
- MCP server for Claude and ChatGPT
- Support: Email
- Onboarding: $2,500–$5,000 (optional)
Custom
For high-traffic sites and complex stacks
For more than 10,000 monthly tracked users. Priced by your traffic.
Custom
Quoted by our team · managed onboarding included
Get a quote- Every feature included
- MCP server for Claude and ChatGPT
- Support: Custom tier
- Onboarding: Included
Not sure of your MTUs? It is close to your monthly unique visitors. Monthly tracked users (MTUs) are the unique user IDs plus unique anonymous IDs tracked in a month. Above your plan limit, overage is $10 per 1,000 MTUs. Data export and API access is an add-on, quoted with your plan.
Every plan includes every feature
Pro, Shopify and Custom all include the same features:
Ask your data
Attribution models
- Five models: first touch, last touch, linear, time decay and position-based
- Four configuration modes, including cutoff events for trial and PLG funnels
- Lookback and look-forward windows
- Model options: exclude existing customers, credit first purchases only, custom position-based weights
- Compare ROAS by model
- Account-based attribution
Reports
- Marketing P&L by channel: spend, ROAS, revenue and profit
- Cohorts and CAC payback, with break-even by channel
- First-time versus repeat purchasers
- Conversion paths
- Channel performance report
- Marketing spend and spend cohort view
- Every number traces back to raw data, down to the user
Tracking
- User-level cost and revenue across channels and devices
- First-party tracking and identity resolution, with no third-party cookies
- Automatic campaign tagging and UTM clean-up
- Unknown Source detection
- Unattributed event reordering
- Email alias matching across sessions and devices
- Facebook in-app click detection
- Cross-domain tracking
- Offline channels: sales calls, events, webinars, direct mail and podcasts
- TV and broadcast tracking
- Custom data sources and CSV uploads
Integrations
- Ad platform connectors: Google Ads, Meta, LinkedIn, Microsoft Ads, X, Reddit, Quora, Outbrain, StackAdapt, AdRoll, ChatGPT Ads, TikTok Ads, Pinterest Ads and impact.com
- Shopify
- BigCommerce
- HubSpot
- Salesforce
- Twilio Segment, with attribution traits sent back to Segment
- RudderStack
- Klaviyo
- Pipedrive
- Marketo
- Zoho CRM
- Zendesk
- ActiveCampaign
- Calendly
- Stripe
- Recurly
- Zuora
- Heap
- Amplitude
- CallRail
- Unbounce
- Superfiliate: creator referral links and coupon codes, with commission as spend
- Friendbuy referral campaigns
- WordPress
- First touch, last touch and customer path written back to HubSpot and Salesforce
- Conversion API: attribution-weighted conversions sent back to Google, Meta, LinkedIn and Microsoft Ads
Workspace
- Multiple projects in one account
Attribution Pro costs $399/month, or $335/month billed annually, for up to 10,000 monthly tracked users. Every feature is included: multi-touch attribution, the MCP server for Claude and ChatGPT, media mix modeling, incrementality testing and the Conversion API. The Shopify plan costs $199/month, or $167/month billed annually. Sites with more than 10,000 monthly tracked users get Custom pricing based on traffic. Warehouse export and API access are an add-on quoted with your plan. Every self-serve plan starts with a 14-day free trial.
Compare plans
Every plan, side by side
Every plan includes every feature. Plans differ only in monthly tracked users, support and onboarding.
Pro HubSpot · Twilio Segment · Salesforce $399/mo Up to 10,000 MTUs | Shopify Shopify stores $199/mo Up to 10,000 MTUs | Custom Any integration Custom More than 10,000 MTUs | |
|---|---|---|---|
| Plan | |||
| Primary integration | HubSpot, Twilio Segment or Salesforce | Shopify | HubSpot, Twilio Segment, Salesforce, Shopify or your website, in any combination |
| Monthly tracked users (MTUs) | Up to 10,000 | Up to 10,000 | More than 10,000 |
| Price | $399/mo, or $335/mo billed annually | $199/mo, or $167/mo billed annually | Priced by your traffic |
| Free trial | 14 days | 14 days | Set up with our team |
| Ask your data | |||
| The Attribution MCP server for Claude, ChatGPT, Cursor and any MCP-compatible assistant | ✓ | ✓ | ✓ |
| Media mix modeling (MMM) in your AI assistant | ✓ | ✓ | ✓ |
| Incrementality testing in your AI assistant | ✓ | ✓ | ✓ |
| Attribution models | |||
| Five models: first touch, last touch, linear, time decay and position-based | ✓ | ✓ | ✓ |
| Four configuration modes, including cutoff events for trial and PLG funnels | ✓ | ✓ | ✓ |
| Lookback and look-forward windows | ✓ | ✓ | ✓ |
| Model options: exclude existing customers, credit first purchases only, custom position-based weights | ✓ | ✓ | ✓ |
| Compare ROAS by model | ✓ | ✓ | ✓ |
| Account-based attribution | ✓ | ✓ | ✓ |
| Reports | |||
| Marketing P&L by channel: spend, ROAS, revenue and profit | ✓ | ✓ | ✓ |
| Cohorts and CAC payback, with break-even by channel | ✓ | ✓ | ✓ |
| First-time versus repeat purchasers | ✓ | ✓ | ✓ |
| Conversion paths | ✓ | ✓ | ✓ |
| Channel performance report | ✓ | ✓ | ✓ |
| Marketing spend and spend cohort view | ✓ | ✓ | ✓ |
| Every number traces back to raw data, down to the user | ✓ | ✓ | ✓ |
| Tracking | |||
| User-level cost and revenue across channels and devices | ✓ | ✓ | ✓ |
| First-party tracking and identity resolution, with no third-party cookies | ✓ | ✓ | ✓ |
| Automatic campaign tagging and UTM clean-up | ✓ | ✓ | ✓ |
| Unknown Source detection | ✓ | ✓ | ✓ |
| Unattributed event reordering | ✓ | ✓ | ✓ |
| Email alias matching across sessions and devices | ✓ | ✓ | ✓ |
| Facebook in-app click detection | ✓ | ✓ | ✓ |
| Cross-domain tracking | ✓ | ✓ | ✓ |
| Offline channels: sales calls, events, webinars, direct mail and podcasts | ✓ | ✓ | ✓ |
| TV and broadcast tracking | ✓ | ✓ | ✓ |
| Custom data sources and CSV uploads | ✓ | ✓ | ✓ |
| Integrations | |||
| Ad platform connectors: Google Ads, Meta, LinkedIn, Microsoft Ads, X, Reddit, Quora, Outbrain, StackAdapt, AdRoll, ChatGPT Ads, TikTok Ads, Pinterest Ads and impact.com | ✓ | ✓ | ✓ |
| Shopify | ✓ | ✓ | ✓ |
| BigCommerce | ✓ | ✓ | ✓ |
| HubSpot | ✓ | ✓ | ✓ |
| Salesforce | ✓ | ✓ | ✓ |
| Twilio Segment, with attribution traits sent back to Segment | ✓ | ✓ | ✓ |
| RudderStack | ✓ | ✓ | ✓ |
| Klaviyo | ✓ | ✓ | ✓ |
| Pipedrive | ✓ | ✓ | ✓ |
| Marketo | ✓ | ✓ | ✓ |
| Zoho CRM | ✓ | ✓ | ✓ |
| Zendesk | ✓ | ✓ | ✓ |
| ActiveCampaign | ✓ | ✓ | ✓ |
| Calendly | ✓ | ✓ | ✓ |
| Stripe | ✓ | ✓ | ✓ |
| Recurly | ✓ | ✓ | ✓ |
| Zuora | ✓ | ✓ | ✓ |
| Heap | ✓ | ✓ | ✓ |
| Amplitude | ✓ | ✓ | ✓ |
| CallRail | ✓ | ✓ | ✓ |
| Unbounce | ✓ | ✓ | ✓ |
| Superfiliate: creator referral links and coupon codes, with commission as spend | ✓ | ✓ | ✓ |
| Friendbuy referral campaigns | ✓ | ✓ | ✓ |
| WordPress | ✓ | ✓ | ✓ |
| First touch, last touch and customer path written back to HubSpot and Salesforce | ✓ | ✓ | ✓ |
| Conversion API: attribution-weighted conversions sent back to Google, Meta, LinkedIn and Microsoft Ads | ✓ | ✓ | ✓ |
| Workspace | |||
| Multiple projects in one account | ✓ | ✓ | ✓ |
| Add-on | |||
| Data export and API access | Add-on, quoted with your plan | Add-on, quoted with your plan | Add-on, quoted with your plan |
| Service | |||
| Support | Custom tier | ||
| Setup & onboarding | $2,500–$5,000 (optional) | $2,500–$5,000 (optional) | Included |
| MTU overage | $10 per 1,000 MTUs over your plan limit | $10 per 1,000 MTUs over your plan limit | Based on your plan |
Over 1,000 companies rely on Attribution to allocate marketing budget effectively
“The fact that Attribution saves us so much time is critical, but that it saves us cash as well is just as important. We’re excited to see where these savings take us.”
Joseph Long
Growth Marketing Lead @ Explo
Frequently asked questions
Everything you need to know about the product and billing.
Attribution Pro costs $399/month, or $335/month billed annually, for up to 10,000 monthly tracked users. Every feature is included: multi-touch attribution, the MCP server for Claude and ChatGPT, media mix modeling, incrementality testing and the Conversion API. The Shopify plan costs $199/month, or $167/month billed annually. Sites with more than 10,000 monthly tracked users get Custom pricing based on traffic. Warehouse export and API access are an add-on quoted with your plan. Every self-serve plan starts with a 14-day free trial.
Yes. Save 16% when billed annually: Pro is $335/month billed annually and Shopify is $167/month billed annually, each for up to 10,000 monthly tracked users.
- Pro (HubSpot, Twilio Segment, Salesforce) — 14-day free trial
- Shopify — 14-day free trial
- Custom — contact sales for a customized trial setup
Pro and Shopify — $10 per 1,000 MTUs over your plan limit of 10,000 monthly tracked users. Custom — based on your plan.
Monthly tracked users (MTUs) are the unique user IDs plus the unique anonymous IDs Attribution tracks in a month. Not sure of your MTUs? It is close to your monthly unique visitors.
Yes. The Attribution MCP server is included on every plan and switched on for every account, trials included. Connect Claude, ChatGPT, Cursor or any MCP-compatible assistant at https://mcp.attributionapp.com/mcp. It is read-only and signs you in with OAuth, so your assistant can answer questions from your Attribution data without changing it.
Attribution is priced by monthly tracked users, with every feature included on every plan. It is not priced by ad spend or revenue, so your bill does not rise because you spend more on ads or sell more, and no feature is held back for a higher tier. When you compare attribution tools, check what each price is based on and which features it includes.
Every plan supports all five models — first touch, last touch, linear, time decay, and position-based — with full customization: custom weights, cohort tracking, and account-based mapping.
- All major ad networks — Google, Meta, LinkedIn, TikTok, Reddit, Pinterest, Quora, Microsoft Ads, and more
- Marketing tools — Klaviyo, Segment, HubSpot, Salesforce
- Both online and offline channel tracking, on every plan
See the full list on our integration page.
Yes — every plan includes ROAS model comparison, channel performance reporting, and the marketing spend & spend cohort view.
Available on every plan. Attribution binds users to accounts using CRM relationships or CDP data from Salesforce, HubSpot, or Twilio Segment.
For most customers, under a day. Segment + Attribution can be deployed in a single click using destination setup.
Limited. Attribution focuses on deterministic cost and touchpoint capture, and historical imports may require manual UTM filtering. Best results come after native ad connectors are live.
- Attribution → Segment — user traits, conversion events, cost data
- Segment → Attribution — unified profile, events, funnel steps
Yes — both CRM integrations support:
- Lifecycle stage tracking
- Deal / opportunity stage conversion
- Closed-won revenue mapping
- Bi-directional syncing with Segment / CDP tools
Not directly. You can ingest data from tools like AppsFlyer or Branch through Segment. Attribution focuses on web-first multi-touch tracking.
Each attribution record is linked to the company at the time of conversion. Movement to a new company is tracked separately and does not corrupt previous attribution records.
- It binds cost + identity deterministically across sessions
- GA is directional and often inaccurate for multi-touch paths
- Ad platforms over-attribute revenue (e.g., both Meta and Google claiming the same sale)
You can export Attribution's raw data — fully structured event data with cost and timestamps — to Amazon S3, Google Cloud Storage, Azure Blob Storage, Amazon Redshift, Google BigQuery or Snowflake. Databricks and other destinations on request. Data export and API access is an add-on, quoted with your plan and available on every plan.
Yes — a cross-domain snippet is available.
Yes — optional managed onboarding is available on Pro and Shopify plans ($2,500–$5,000). Managed onboarding is included with Custom.
- Pro & Shopify — email support
- Custom — custom support tier
