Comparison
Compare the top Attribution alternatives
See how the top MTA solutions stack up so you can choose the best one for your business.
| Platform |  | vs. Northbeam | vs. Triple Whale | vs. Dreamdata | vs. Rockerbox | vs. Adobe Marketo Measure (Bizible) | vs. HockeyStack |
|---|---|---|---|---|---|---|---|
| Best for | Comprehensive, auditable, user-level attribution | Large-scale E-Commerce brands | DTC Shopify brands | B2B marketers | Enterprise B2C | Adobe Experience Cloud users | B2B marketers or sales teams |
| Key features | |||||||
| Lookforward window |  |  | | | | | |
| User-level metric auditability | | | |  | Limited | Limited | |
| Fully customizable attribution models | | Limited | | Limited | Limited | | |
| Cross-device tracking | | Limited | | | | | |
Campaign-level break-even analysis | | | | | | | |
Account-based attribution | | | | | | Limited | Limited |
First time vs repeat customer analysis | | | | | Manual | | |
Multiple revenue streams | | | | | | | |
| Offline channel tracking | |||||||
| TV/Radio | | | | | | | |
| Geofencing | | | | | Limited | | |
| Call tracking | Automated & manual | | | Manual | | | Manual |
Outbound email tracking | Automated & manual | | | Manual | | Manual | Manual |
| Conference tracking | Automated & manual | | | Manual | | Manual | Manual |
| Mailers | Automated & manual | | Manual | Manual | Manual | Manual | Manual |
| Integrations | |||||||
Salesforce, HubSpot, and Pipedrive | | | | | | | |
Native Shopify integration | | | | | | | |
Segment, Rudderstack, Amplitude, and Heap | | | | | | | |
Custom API and CSV data uploader | | | | | | | |
| Get started | Compare | Compare | Compare | Compare | Compare | Compare |
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Features
Why Attribution is the best MTA solution available
Our multi-touch attribution software delivers transparent, auditable data at the user level, so you can optimize ad spend and maximize ROI across your marketing funnel.
Track conversions with flexible MTA models
Accurately attribute revenue with five out-of-the-box MTA models that can be easily customized to your needs – no coding required.
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Map each user’s journey from end to end
Understand what drives customers through your funnel using unique ID tags to track individual users' behavior across 100+ platforms.
Maximize ad spend with actionable insights
Pinpoint every marketing investment’s ROI — at the channel, campaign, or user level — so you can find out what performs best, optimize what works, and scale the winning strategy.
“Attribution’s platform is foundational technology for marketing programs across our portfolio. It allowed me to scale every part of our marketing program and justify spend across channels as the first Head of Marketing and VP of Operations at my former company (also in Craft’s portfolio).”
Aaron Cort
Operating Partner @Craft
