Get your Shopify data into Twilio Segment in 30 seconds.
The CDP Connector installs from the Shopify App Store with no coding required. Client-side and server-side tracking, full identity resolution, Segment V2 Ecommerce spec compliance, and consent management – all automatic.
Free for select Twilio Segment customers
Trusted by ecommerce teams at
The modern way to get Shopify data into Twilio Segment.
Most Shopify-to-Segment connectors were built before Shopify's Web Pixel API, Customer Privacy API, and headless architecture existed. The CDP Connector was built from scratch for today's Shopify.
Complete event coverage
Client-side storefront events via Shopify's native Web Pixel API plus server-side order webhooks. No gaps between browse and buy. No dependency on script injection that breaks on checkout updates.
Identity resolution that works
The CDP Connector stores the anonymous_id in Shopify cart attributes. When a customer checks out, the identity travels with the cart – even when cookies are blocked, even across domain changes. This is the only Shopify connector where anonymous browsing reliably stitches to purchase.
Built-in consent management
Native support for Shopify's Customer Privacy API with three modes: disabled, pass-through, and strict. Works with third-party consent platforms automatically. No custom development required.
Drop-in replacement for legacy connectors
If you're using an older Shopify-to-Segment connector that hasn't kept pace with Shopify's evolving checkout, the CDP Connector is a direct replacement. Shopify Web Pixel support, cart-based identity resolution, consent management, first-time purchase detection, custom event forwarding, and live event stream debugging – all included.
Four modules working together for complete data capture.
The CDP Connector uses four independent modules to capture data at every level of the Shopify stack. All four are active by default.
Installs the Twilio Segment snippet on your storefront and updates the cart to include anonymous_id. Loads your Device-mode Segment destinations (like Amplitude, Mixpanel, or Google Analytics) automatically.
Uses Shopify's native Web Pixel API to capture storefront events: product views, cart events, checkout steps, form submissions, and custom events. More reliable than script injection. Bypasses most ad blockers. Survives checkout updates.
Subscribes to Shopify webhooks for order events: payments, fulfillments, cancellations, edits, and refunds. Server-side means zero dependency on the browser. No ad blocker can touch it. Includes the Estimated First Order synthetic event for first-time vs repeat purchase detection.
A lightweight Shopify theme extension that syncs anonymous_id to the cart when ScriptTag is disabled. Essential for headless stores or manual Segment installations. Ensures consistent visitor identity across the entire customer journey.
Every Shopify event mapped to the Twilio Segment V2 Ecommerce spec.
The CDP Connector translates Shopify events into spec-compliant Twilio Segment events automatically. No custom mapping required.
Captured by Shopify Web Pixel when visitors interact with your store. Client-side, real-time.
The only Shopify connector where identity resolution actually works.
Connecting an anonymous visitor's browsing session to their purchase is the hardest problem in Shopify analytics. The CDP Connector solves it by storing the anonymous_id in the Shopify cart.
Every webhook event triggers an identify() call that enriches the customer profile with traits from Shopify:
You can add additional custom traits via the CDP Connector settings. The user_id source is configurable: Shopify Customer ID (default), email, or none.
Built for every Shopify configuration.
100% accurate data collection regardless of how your Shopify store is set up.
New Checkout
Full support for Shopify's latest checkout architecture. All checkout step events captured automatically.
Headless
Webhook events work out of the box. Install Segment manually in your headless frontend and use UI Extension for anonymous_id sync.
Subscriptions
Tracks new and recurring subscription orders. Distinguishes first-time purchases from renewals.
Consent Mode
Native Shopify Customer Privacy API support. Three modes: disabled, pass-through, and strict. Works with third-party consent platforms.
Shopify Markets
Full support for international selling. Currency, locale, and market data included in events.
Upsells
Captures upsell and cross-sell events within the checkout flow. Revenue attribution for post-purchase offers.
Everything LittleData does. Plus everything it doesn't.
LittleData was the default Shopify-to-Segment connector for years. Attribution's CDP Connector is the modern replacement.
What customers say
"Attribution's CDP Connector has been great for us! Connecting it to Segment was extremely easy, and it covers all the events we need for our store analytics – incredibly useful. The support team has been very responsive to any questions we've had. Really great experience all around."
Frequently asked questions
Attribution’s Shopify CDP Connector is a Shopify App Store app that sends your Shopify storefront and order data directly to a Twilio Segment source. It installs in 30 seconds with no coding required and automatically captures pageviews, product interactions, checkout events, and order events using both client-side and server-side tracking. The CDP Connector follows the Twilio Segment V2 Ecommerce spec and handles identity resolution from anonymous first visit through to purchase. It is a standalone pass-through app that does not store any customer data.
The fastest way to connect Shopify to Twilio Segment is Attribution’s CDP Connector, available in the Shopify App Store. It installs in 30 seconds with no coding required. The CDP Connector automatically installs the Twilio Segment snippet on your storefront, captures all standard ecommerce events via Shopify’s Web Pixel API, subscribes to server-side order webhooks for payments, fulfillments, cancellations, and refunds, and resolves customer identity from anonymous browsing through to purchase. The alternative is a manual Segment installation, which requires developer time, breaks when Shopify updates the checkout, and does not handle identity resolution across the storefront and checkout domains.
Yes. Attribution’s Shopify CDP Connector is a direct replacement for LittleData (now Littledata by Ordergroove). The CDP Connector provides the same core capability, sending Shopify events to Twilio Segment, but with several improvements. It uses Shopify’s native Web Pixel API for client-side events, which is more reliable than script injection and survives checkout updates. It resolves identity by syncing anonymous_id through the Shopify cart, ensuring visitors are connected to their purchases even when cookies are blocked. It supports Shopify’s Customer Privacy API for consent management. And it includes an Estimated First Order synthetic event that lets Attribution distinguish first-time purchases from repeat ones.
Identity resolution on Shopify is hard because the checkout is on a separate domain and ad blockers interfere with client-side tracking. The CDP Connector solves this by storing the anonymous_id in the Shopify cart attributes. When a customer checks out, the anonymous_id travels with the cart to the checkout and appears on the order webhook. This means the CDP Connector can stitch together anonymous browsing sessions with purchase events even when cookies are blocked or the checkout domain changes. The identify() call fires on login, during checkout, and from webhook events, using the Shopify Customer ID as the user_id by default. Attribution’s CDP Connector is the only Shopify-to-Segment connector where this identity resolution reliably works.
The CDP Connector sends all standard Shopify ecommerce events mapped to the Twilio Segment V2 Ecommerce spec. Client-side events include Page Viewed, Product Viewed, Product Added, Product Removed, Cart Viewed, Product List Viewed, Products Searched, Checkout Started, Payment Info Entered, and Checkout Step Completed. Server-side webhook events include Order Paid, Order Completed, Order Fulfilled, Order Cancelled, Order Created, Order Refunded, and Order Partially Completed. The CDP Connector also captures Shopify Form Submitted events and custom events sent via Shopify.analytics.publish().
Twilio Segment does not offer a native Shopify source with full ecommerce event coverage. Segment has native sources for Stripe, Zendesk, and dozens of other platforms, but not Shopify. The CDP Connector fills this gap by acting as a complete Shopify-to-Segment bridge. It captures both client-side storefront events and server-side order webhooks, resolves identity across anonymous browsing and purchase, handles consent management, and follows the Twilio Segment V2 Ecommerce spec. The result is a complete, spec-compliant Shopify source in your Twilio Segment workspace with no custom development required.
Yes, with one limitation. For headless stores, the Webhook module captures all server-side order events normally. However, the ScriptTag and Web Pixel modules only work on the Shopify storefront, so you will need to install the Twilio Segment snippet manually in your headless frontend. The CDP Connector’s UI Extension can still sync anonymous_id via cart attributes if your headless frontend writes to the Shopify cart. Use the source_name property on Order events to identify whether orders originated from the Shopify storefront or your headless frontend.
The CDP Connector has native support for Shopify’s Customer Privacy API with three modes. Disabled mode sends all events regardless of consent preferences. Pass-through mode attaches consent context to every event but still sends them, letting you decide in Twilio Segment how to handle consent. Strict mode fully honors Shopify Customer Privacy settings, blocking and queuing events until customer consent is obtained. If you use a third-party consent management platform, configure it to set data processing in Shopify’s Customer Privacy API and the CDP Connector will respect those settings automatically.
The CDP Connector is free for select Twilio Segment customers. Contact Attribution for eligibility details. The CDP Connector is a standalone product that works independently of Attribution’s multi-touch attribution platform. Shopify stores that use the CDP Connector can also add Attribution’s multi-touch attribution, first-time purchaser reports, cohort payback analysis, and Offline Conversion Events for a complete ecommerce measurement stack.
Attribution’s CDP Connector is the most complete Shopify-to-Segment connector available. It is the only connector that uses Shopify’s native Web Pixel API for client-side events, syncs anonymous_id through Shopify cart attributes for reliable identity resolution, supports Shopify’s Customer Privacy API for consent management, and follows the Twilio Segment V2 Ecommerce spec for all events. It works with standard Shopify storefronts, headless architectures, Shopify Markets, subscriptions, upsells, and the new Shopify checkout. Other options include legacy connectors like LittleData (now Littledata by Ordergroove), which lack Web Pixel API support and cart-based identity resolution, and manual Segment installations, which require developer time and break on checkout updates.
