Show Revenue Accountability

Prove your marketing organization is more than a cost center.

Solution B2B CMO’s

Attribution connects disparate data from all your marketing touchpoints and applies multi-touch attribution models to accurately assign revenue and cost credit. This guarantees a complete view of marketing performance, allowing you to optimize spending and maximize revenue.

  • Tune your channel mix to reduce wasted spend and prevent over-crediting any single part of your funnel.
  • Demonstrate budget efficiency by lowering customer acquisition costs and generating a steady pipeline of revenue generating leads.
  • Align your entire team toward the same revenue goals instead of focusing on siloed, channel-specific metrics.
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Solution B2B CMO’s

The CMO’s Playbook to Deliver More Revenue with Less Spend

Find out how you can become a multi-touch attribution champion, giving you and your team the vision and data they need to deliver more optimize spending and maximize revenue.

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Rewire Your Attribution For Modern B2B Marketing

Solution B2B CMO’s

Connect every marketing touch to revenue

Using out-of-the-box integrations and UTM tracking to auto-sync your leads and opportunities to any online or offline channel or campaign sources.

Solution B2B CMO’s

Assign credit to every marketing touch

Apply multi-touch attribution models and a cohort-based method to precisely allocate revenue, conversion, and cost for any touch channel, or account-based effort.

Solution B2B CMO’s

Ensure 100% attribution reporting fidelity

With automatic reconciling and granular auditing of revenue and cost credits to preempt duplicate or missing values and verify everything adds up to 100%.

Get Connected

Connect to popular ad platforms and marketing technologies. Attribution offers more integrations than any other solution on the market.

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Solution B2B CMO’s
Solution B2B CMO’s

Multi-Touch Attribution for Salesforce is Here

Go from single-touch attribution chaos to business outcomes faster than ever before with Attribution and Salesforce. Attribution enables Salesforce customers with an easy pathway to add multi-touch attribution, giving CMOs and their teams authoritative and timely insight on which touches are working and which ones are.

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Featured Resources

Solution B2B CMO’s

Cheat Sheet

6 Tips to make the most of your B2B ad spend using multi-touch attribution

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Solution B2B CMO’s

Attribution vs Bizible

This comparison report by G2 Crowd summarizes how users rank Attribution and Bizible

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Solution B2B CMO’s

60 Second Demo

Watch a short demo of Attribution’s powerful features

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