Google

Connect Attribution with Google Ads

The Attribution Platform links Google Ads to full-funnel performance data. Go beyond last-click to optimize spend based on real customer journeys.

Benefits of Attribution and Google Ads Together

Ad Conversion Tracking

Connect your Google Ads to Attribution and never struggle to report on the success of your Google Ads again. Automatically track advertising cost and allocate revenue contribution to know your true ROAS.

Website Attribution

Use the Attribution Snippet based on rules you set in Google Tag Manager to automatically connect subscription signups, content downloads or other web pages and conversion events to easily connect your online ads to business outcomes.

Optimize Return on Marketing

Attribution provides a single source of truth for how ads from Google and other channels are impacting revenue at every touch point along your buyer’s journey, so you can quickly compare true ROAS to optimize your marketing mix.

Go under the hood on attribution.

Out-of-the-box attribution models make it easy to connect to your advertising and conversion platforms. Measure LTV:CAC and CAC Payback instantly, without the need for a large data team.

Case Studies

See the impact of true multi-touch attribution

Blog

Learn practical how-tos and industry trends in multi-touch attribution

Book a Demo: See The Attribution Platform in action

Watch a short demo of Attribution’s powerful features