Benefits of Attribution and Google Ads Together
Ad Conversion Tracking
Connect your Google Ads to Attribution and never struggle to report on the success of your Google Ads again. Automatically track advertising cost and allocate revenue contribution to know your true ROAS.
Website Attribution
Use the Attribution Snippet based on rules you set in Google Tag Manager to automatically connect subscription signups, content downloads or other web pages and conversion events to easily connect your online ads to business outcomes.
Optimize Return on Marketing
Attribution provides a single source of truth for how ads from Google and other channels are impacting revenue at every touch point along your buyer’s journey, so you can quickly compare true ROAS to optimize your marketing mix.