Facebook

Connect Attribution with Facebook Ads

The Attribution Platform connects with Facebook Ads to reveal how social campaigns drive conversions. Track cross-device behavior and optimize for revenue.

Benefits of Attribution and Facebook Ads Together

Ad Conversion Tracking

Connect your Facebook Ads to Attribution and never struggle to report on the success of your Facebook ads again. Automatically track Domain ad, Sponsored Mention, and other ad type cost and allocate revenue contribution to know your true ROAS.

Detailed Autotagging

Use Attribution Autotagging to easily append the Facebook Ad ID to your URLs to allow detailed tracking of ad spend and calculating ROAS per campaign, as well as tracking audience data, cost-per-click, and other granular data without the need for creating UTM parameters.

Optimize Return on Marketing

Attribution provides a single source of truth for how ads from Facebook and other channels are impacting revenue at every touch point along your buyer’s journey, so you can quickly compare the true ROAS to optimize your marketing mix.

Attribution was easy to set up and use. Love their integrations to LinkedIn, Facebook, Google, and others… We now have one unbiased source to track and compare performance ad channels.

Go under the hood on attribution.

Out-of-the-box attribution models make it easy to connect to your advertising and conversion platforms. Measure LTV:CAC and CAC Payback instantly, without the need for a large data team.

Case Studies

See the impact of true multi-touch attribution

Blog

Learn practical how-tos and industry trends in multi-touch attribution

Book a Demo: See The Attribution Platform in action

Watch a short demo of Attribution’s powerful features