Automatically Track Ad Spend
Connect LinkedIn Ads to The Attribution Platform to automatically track Text Ad and Sponsored Content costs and allocate revenue to calculate true ROAS.
Attribute InMail Campaigns
Use unique tracking tags for each InMail campaign to connect ad costs and tie revenue to calculate the ROI of individual InMail campaigns.
Optimize Marketing Mix
Get a holistic view of how LinkedIn Ads and other channels impact revenue at each touchpoint to optimize budget allocation and maximize ROI.
How it works
How to integrate LinkedIn Ads and BigCommerce
Seamlessly link your platforms in just a few clicks with Attribution’s intuitive integration process.
Connect Attribution with LinkedIn Ads
Visit the Settings page in Attribution and navigate to the Integrations tab. Scroll down to LinkedIn Ads and click the ‘Connect LinkedIn Ads’ button to authorize the connection and select your ad account.
Connect Attribution with BigCommerce
Attribution offers an easy install app with BigCommerce to quickly start seeing your return on ad spend. You can easily integrate by installing the Attribution app into your BigCommerce store.
Connect sales, lead and conversion data with ad spend
Integrate LinkedIn Ads and BigCommerce with Attribution to automatically connect ad spend data with sales, leads and other conversion events. See the true ROI and business impact of your LinkedIn Ads in one place.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
