Automatically track ad spend and revenue
Easily connect Google Ads and Unbounce to The Attribution Platform to automatically pull ad costs and track leads to revenue, without manual tagging.
Optimize marketing budget across channels
Get a single source of truth on marketing performance to compare the true ROI of Google Ads and Unbounce against other channels.
Improve conversion rates on ad landing pages
See which Unbounce landing pages are driving the most revenue from Google Ads to optimize ad targeting and page designs.
How it works
How to integrate Google Ads and Unbounce
Seamlessly link your platforms in just a few clicks with Attribution’s intuitive integration process.
Connect Attribution with Google Ads
Integrate Attribution with Google Ads by enabling auto-tagging in your ad account and connecting Google Ads in the Attribution settings. This allows Attribution to track ad spend and visitor data using the gclid parameter.
Connect Attribution with Unbounce
Attribution easily integrates with Unbounce by adding a tracking snippet in your Unbounce script manager. This enables you to track Unbounce leads as conversion events in Attribution.
Connect sales, lead and conversion data with ad spend
After integrating Unbounce and Google Ads with Attribution, you can automatically connect leads generated in Unbounce with the ad spend data from Google Ads. This allows you to see the full ROI of your Google Ads campaigns that are driving leads through Unbounce landing pages.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
