Google Ads + Shopify Integration

Connect Google Ads and Shopify to track true ROAS, optimize campaigns at the keyword level, and unify your marketing data for complete customer journey insights.

Automatically track ad spend and revenue

Easily connect Google Ads spend to Shopify revenue to calculate true ROAS without manual effort.

Optimize ad performance with granular data

Get attribution data down to the keyword and product level to identify top performing ads and scale results.

Unify marketing data for holistic insights

Combine Google Ads and Shopify data with other marketing channels for a complete view of the buyer journey.

How it works

How to integrate Google Ads and Shopify

Simplify multi-touch attribution by effortlessly connecting your Google Ads and Shopify data with The Attribution Platform in just a few clicks.

Connect Attribution with Google Ads

To integrate Attribution with Google Ads, simply connect your Google Ads account in the Attribution settings. Attribution will automatically pull spend data and track visitors using Google’s auto-tagging parameter.

Visualization of allocated spend by channel
Visualization of Allocated Spend by Channel with results

Connect Attribution with Shopify

Attribution offers an easy install app with Shopify to quickly start seeing your return on ad spend. Simply go to Settings -> Conversion Integrations -> Shopify in your Attribution dashboard to set up the integration.

Connect sales, lead and conversion data with ad spend

Automatically connect Shopify sales data and Google Ads spend in Attribution. Get a holistic view of how your Google Ads are driving revenue at every touchpoint.

Customer Journey Paths in Attribution

Use cases

How different companies use The Attribution Platform to optimize ROI

B2B

Identify which touchpoints drive qualified leads and revenue across long sales cycles.

B2C

Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.

E-Commerce

Track ad performance across platforms and attribute sales down to the SKU level.

SaaS

Connect marketing campaigns to product signups, demos, and recurring revenue.

“Best no-nonsense tool I’ve found to get a complete view of traffic attribution”

Willem B.
G2 Validated Reviewer & Verified User

“We’re able to show the actual ROI per ad campaign, and see in real time how our CPL plays out..”

Michelle B.
G2 Validated Reviewer & Verified User

All The Integrations That Matter

Go under the hood on attribution.

Out-of-the-box attribution models make it easy to connect to your advertising and conversion platforms. Measure LTV:CAC and CAC Payback instantly, without the need for a large data team.

Check out integrations

Hear from High-Growth Customers

Loved by 1,000+ companies — B2B, SaaS, E-Commerce, Marketplaces and more.

Want to know the hardest thing about multi-touch attribution? Finding a platform that actually tells you everything a visitor does from first visit to first purchase and beyond. We’ve got you covered.

Attribution’s platform ended up being the foundational technology for our entire marketing program.

Aaron Cort

First Head of Marketing @ClickUp

Attribution provides an additional analytics layer that helps brands investigate and understand how creators impact the greater user journey.

Victor Feijó

Head of Engineering @Superfiliate

If you’re looking to save time and sanity when trying to knit your marketing data together, Attribution is a useful tool to give you insights and take a lot of that lift off your plate.

Perin Adams

GTM Business Systems Manager @Vendr

Attribution enables us to understand what role each channel plays in the funnel. A higher CPA might be acceptable because we can see clearly that channel is bringing more people into the funnel.

John Gareau

CRO @Seraphina Therapeutics

Trusted by 1,000+ companies