Automatically Track Ad Spend and Attribution
Connecting The Attribution Platform with Google Ads allows you to automatically pull campaign spend data and tie it to specific customer journeys, providing a clear picture of ROI.
Granular Campaign Performance Insights
Drill down to see how individual Google Ads campaigns, ad groups, and even keywords are driving leads and revenue, so you can optimize your ad strategy.
Seamlessly Connect Ads to Email Nurturing
By integrating Google Ads with Mailchimp via The Attribution Platform, you can see how your paid search efforts influence email engagement and conversion further down the funnel.
How it works
How to integrate Google Ads and Mailchimp
Effortlessly link your platforms in just a few clicks and start seeing results.
Connect Attribution with Google Ads
To integrate Attribution with Google Ads, simply connect your Google Ads account in the Attribution settings. Attribution will then automatically pull spend data and track visitors using Google’s auto-tagging parameter (gclid).
Connect Attribution with Mailchimp
To integrate Attribution with Mailchimp, enter your Mailchimp API key into your Attribution account settings. Data will automatically start flowing between the two platforms within 15 minutes.
Connect sales, lead and conversion data with ad spend
Automatically connect your leads and sales in Mailchimp to ad spend from Google Ads, Facebook, LinkedIn and other channels. See exactly which campaigns are driving results and optimize your marketing mix.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
