Bing Ads + Shopify Integration

Connect Bing Ads and Shopify to track spend automatically, measure true ROAS, and compare performance across all your marketing channels.

Automatically Track Ad Spend

The Attribution Platform pulls campaign spend data from Bing Ads daily, allowing you to track costs without manual reporting.

Tie Bing Ads to Shopify Revenue

Easily connect Bing ad clicks to Shopify sales to calculate true ROAS and optimize your ad spend.

Compare Bing to Other Channels

Get a single view of how Bing Ads perform compared to Google, Facebook and other channels driving Shopify sales.

How it works

How to integrate Bing Ads and Shopify

Easily connect your platforms in just a few clicks and unlock powerful insights.

Connect Attribution with Bing Ads

To integrate Attribution with Bing Ads, first ensure auto-tagging is turned on in your Bing Ads account settings. Then, connect your Bing Ads account in the Attribution settings to start importing campaign data and tracking ad clicks.

Visualization of allocated spend by channel

Visualization of Allocated Spend by Channel with results

Connect Attribution with Shopify

Attribution offers an easy install app with Shopify to quickly start seeing your return on ad spend. You can easily integrate by going to Settings -> Conversion Integrations -> Shopify in the Attribution dashboard.

Connect sales, lead and conversion data with ad spend

When you integrate Bing Ads and Shopify with Attribution, you can automatically connect your Shopify sales data with your Bing ad spend. This allows you to see the full ROI and revenue impact of your Bing advertising campaigns.

Customer Journey Paths in Attribution

Use cases

How different companies use The Attribution Platform to optimize ROI

B2B

Identify which touchpoints drive qualified leads and revenue across long sales cycles.

B2C

Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.

E-Commerce

Track ad performance across platforms and attribute sales down to the SKU level.

SaaS

Connect marketing campaigns to product signups, demos, and recurring revenue.

“Best no-nonsense tool I’ve found to get a complete view of traffic attribution”

Willem B.
G2 Validated Reviewer & Verified User

“We’re able to show the actual ROI per ad campaign, and see in real time how our CPL plays out..”

Michelle B.
G2 Validated Reviewer & Verified User

All The Integrations That Matter

Go under the hood on attribution.

Out-of-the-box attribution models make it easy to connect to your advertising and conversion platforms. Measure LTV:CAC and CAC Payback instantly, without the need for a large data team.

Check out integrations

Hear from High-Growth Customers

Loved by 1,000+ companies — B2B, SaaS, E-Commerce, Marketplaces and more.

Want to know the hardest thing about multi-touch attribution? Finding a platform that actually tells you everything a visitor does from first visit to first purchase and beyond. We’ve got you covered.

Attribution’s platform ended up being the foundational technology for our entire marketing program.

Aaron Cort

First Head of Marketing @ClickUp

Attribution provides an additional analytics layer that helps brands investigate and understand how creators impact the greater user journey.

Victor Feijó

Head of Engineering @Superfiliate

If you’re looking to save time and sanity when trying to knit your marketing data together, Attribution is a useful tool to give you insights and take a lot of that lift off your plate.

Perin Adams

GTM Business Systems Manager @Vendr

Attribution enables us to understand what role each channel plays in the funnel. A higher CPA might be acceptable because we can see clearly that channel is bringing more people into the funnel.

John Gareau

CRO @Seraphina Therapeutics

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