Revolutionizing Marketing Analytics! Announcing CallRail Integration with Attribution!

By Cameron Horton

In today’s fast-paced digital landscape, businesses are constantly seeking ways to gain deeper insights into their marketing efforts. Understanding the full customer journey, both online and offline, is essential for optimizing marketing strategies and driving better results. That’s why we’re thrilled to announce the integration with CallRail and Attribution. The integration will empower businesses to treat every inbound and outbound call as a crucial visit in their attribution model.

Combining online and offline customer interactions in attribution modeling provides a comprehensive view of campaign performance. With this integration, businesses can accurately track the impact of their marketing efforts across all channels, from digital ads to phone calls. This holistic approach enables marketers to optimize their strategies to generate not only online conversions but also inbound and outbound calls, maximizing their overall marketing ROI.
One of the key benefits of this integration is the flexibility it offers in data analysis. Businesses can now expand their attribution modeling beyond digital channels to encompass all go-to-market activities, including offline interactions such as phone calls. This expanded dataset provides a more accurate representation of campaign performance and allows for better-informed decision-making.

Importantly, the integration with CallRail ensures that businesses can maintain the accuracy, trust, and auditability of their data. Focusing on real customer interactions, businesses can ensure that every event tracked in their attribution model provides valuable insights into who the customer is, what they did, and when they did it.

With our CallRail integration, businesses can unlock a wealth of new opportunities for optimizing their marketing strategies. They can identify which campaigns are driving both online conversions and phone calls, allowing for more targeted and effective marketing efforts. By treating every call as a visit in the attribution model, businesses can gain a deeper understanding of the customer journey and make data-driven decisions to drive growth and success.
The integration of CallRail represents a significant advancement in marketing analytics and our continued commitment to keep innovating. By combining online and offline customer interactions, businesses can gain a comprehensive view of their campaign performance and optimize their marketing strategies to generate both online conversions and inbound/outbound calls.

If you are using CallRail and would like to learn more about the integration and how the combination with Attribution can provide deeper insights, please reach out to our team and schedule a demo.

Attribution is a marketing analytics platform that provides marketers with insights to understand the cost, revenue and profit resulting from marketing programs. The Attribution marketing analytics platform provides marketers with the insights to understand the cost, revenue and profit resulting from marketing programs by channel and down to the individual customer level so they can make better decisions, faster and with more confidence than ever before.