Learn About Multi-Touch Attribution
Get actionable insights on attribution.
We go deep into tactical, relevant and modern topics on attribution (changes quite often). Don’t believe us? Take a look for yourself.
Recent Blog Posts
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Strategies for Successful Cookieless Attribution
Transition to cookieless attribution step-by-step. Improve ad tracking accuracy, stay privacy-compliant, and…
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5 Best Shopify Analytics Tools of 2025
Build the perfect Shopify analytics stack to measure the impact of marketing…
All blog posts
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Strategies for Successful Cookieless Attribution
Transition to cookieless attribution step-by-step. Improve ad tracking accuracy, stay privacy-compliant, and…
-
5 Best Shopify Analytics Tools of 2025
Build the perfect Shopify analytics stack to measure the impact of marketing…
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How to Avoid Platform-Specific Blind Spots and Start Measuring Your PPC ROI Accurately
Learn how to calculate PPC ROI, what’s considered a “good” ROI, and…
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How Effective E-Commerce Attribution Turns Clicks to Conversions
Learn the tools, methods, and important considerations for nailing E-Commerce attribution.
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How to Set Up and Audit Google Analytics on Shopify
A comprehensive guide on setting up and troubleshooting Google Analytics on Shopify…
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6 Conversion Tracking Software Solutions to Improve Your ROI in 2025
We review the top tools for learning exactly where your conversions and…
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Social Media Attribution 101: How to Track and Measure Success
Learn exactly how your social media touches are contributing to revenue and…
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What’s Incrementality in Marketing?
We walk through how to do incrementality, what it does and doesn’t…
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Lead Attribution: The Complete Guide to Tracking and Optimizing Lead Generation
A step-by-step guide on how to customize lead attribution to meet the…