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The latest industry news, interviews, technologies, and resources.
Recent Blog Posts
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What is Revenue Attribution? + How to Do it Right
We walk through the common pitfalls that companies fall into when they…
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How to Drive More Impactful Commerce Experiences with Shopify and Twilio Segment
Navigating Through Walled Gardens in Commerce Most ecommerce platforms operate as walled…
All blog posts
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Why understanding the buyer’s journey is so important
Your marketing efforts may be measured on a specific set of outcomes,…
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Top 10 trends that marketers need to pay attention to in 2022
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Top 5 Marketing Attribution Trends for 2019
Investor demands, customer expectations and competitive intensity will drive adoption of marketing…
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3 Remarketing Mistakes Everyone Makes
Remarketing is everywhere now. It’s so common that my grandmother complains about…
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CAC Benchmarks: How Much Should I Spend to Acquire a Customer in 2025?
SaaS companies typically spend money upfront to acquire customers, then have to…