Learn About Multi-Touch Attribution
Basic Attribution Concepts
Explore basic attribution concepts articles on attribution, marketing analytics, and data-driven growth.
All Basic Attribution Concepts posts
Probabilistic vs. Deterministic Attribution: A Comprehensive Guide
Learn how deterministic vs. probabilistic attribution affects marketing accuracy, spend, and ROI.
Guide to Attribution Modeling in Marketing
Learn about the different types of attribution modeling, how to choose the right model for your business, implement it…
Mastering Attribution Windows: A Strategic Guide for Marketers
A comprehensive guide on mastering attribution window settings. Learn how attribution windows impact ROAS, retargeting…
What is Revenue Attribution? + How to Do it Right
We walk through the common pitfalls that companies fall into when they try to attribute revenue, and the key components…
I Have My Multi-Touch Attribution Reports, What Do I Do Next?
What would you do differently if you only had the right information within instant reach? Understanding what marketing…
6 Best Practices for Successful B2B Marketing Attribution
B2B attribution is tricky due to longer and more complex sales cycles. We’ll show you how to nail it and understand…
Cross Device Attribution
More than ever, people are visiting your product from phones, tables, laptops and work computers. Cross device tracking…
8 UTM Tagging Best Practices
In my last post, I mentioned that you should UTM tag everything. Easier said than done. UTM tags are rigid and there’s…
