Learn About Multi-Touch Attribution
Basic Attribution Concepts
Explore basic attribution concepts articles on attribution, marketing analytics, and data-driven growth.
All Basic Attribution Concepts posts
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Probabilistic vs. Deterministic Attribution: A Comprehensive Guide
Learn how deterministic vs. probabilistic attribution affects marketing accuracy, spend, and ROI.
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Guide to Attribution Modeling in Marketing
Learn about the different types of attribution modeling, how to choose the right model for your business, implement it…
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Mastering Attribution Windows: A Strategic Guide for Marketers
A comprehensive guide on mastering attribution window settings. Learn how attribution windows impact ROAS, retargeting…
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What is Revenue Attribution? + How to Do it Right
We walk through the common pitfalls that companies fall into when they try to attribute revenue, and the key components…
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I Have My Multi-Touch Attribution Reports, What Do I Do Next?
What would you do differently if you only had the right information within instant reach? Understanding what marketing…
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6 Best Practices for Successful B2B Marketing Attribution
B2B attribution is tricky due to longer and more complex sales cycles. We’ll show you how to nail it and understand…
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Cross Device Attribution
More than ever, people are visiting your product from phones, tables, laptops and work computers. Cross device tracking…
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8 UTM Tagging Best Practices
In my last post, I mentioned that you should UTM tag everything. Easier said than done. UTM tags are rigid and there’s…
