Our Blog
Get actionable insights on attribution.
We go deep into tactical, relevant and modern topics on attribution (changes quite often). Don’t believe us? Take a look for yourself.
Recent Blog Posts
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Facebook Ads ROI: How to Measure, Analyze, and Optimize Your Campaigns
A detailed walkthrough of how to accurately assess the ROI of your…
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Best E-Commerce Analytics Tools For Your Store: A Complete Guide
A complete guide to the best E-Commerce analytics tools you should consider…
All blog posts
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Probabilistic vs. Deterministic Attribution: A Comprehensive Guide
Learn how deterministic vs. probabilistic attribution affects marketing accuracy, spend, and ROI.
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Guide to Attribution Modeling in Marketing
Learn about the different types of attribution modeling, how to choose the…
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Mastering Attribution Windows: A Strategic Guide for Marketers
A comprehensive guide on mastering attribution window settings. Learn how attribution windows…
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What is Revenue Attribution? + How to Do it Right
We walk through the common pitfalls that companies fall into when they…
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I Have My Multi-Touch Attribution Reports, What Do I Do Next?
What would you do differently if you only had the right information…
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6 Best Practices for Successful B2B Marketing Attribution
B2B attribution is tricky due to longer and more complex sales cycles.…
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Cross Device Attribution
More than ever, people are visiting your product from phones, tables, laptops…
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8 UTM Tagging Best Practices
In my last post, I mentioned that you should UTM tag everything.…