Our Blog
Get actionable insights on attribution.
We go deep into tactical, relevant and modern topics on attribution (changes quite often). Don’t believe us? Take a look for yourself.
Recent Blog Posts
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What’s Incrementality in Marketing?
We walk through how to do incrementality, what it does and doesn’t…
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Lead Attribution: The Complete Guide to Tracking and Optimizing Lead Generation
A step-by-step guide on how to customize lead attribution to meet the…
All blog posts
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What is Revenue Attribution? + How to Do it Right
We walk through the common pitfalls that companies fall into when they…
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I Have My Multi-Touch Attribution Reports, What Do I Do Next?
What would you do differently if you only had the right information…
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6 Best Practices for Successful B2B Marketing Attribution
B2B attribution is tricky due to longer and more complex sales cycles.…
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Attribution Modeling Explained
These days, customers find your product through a variety of marketing channels…
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Cross Device Attribution
More than ever, people are visiting your product from phones, tables, laptops…
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8 UTM Tagging Best Practices
In my last post, I mentioned that you should UTM tag everything.…