Our Blog
Get actionable insights on attribution.
We go deep into tactical, relevant and modern topics on attribution (changes quite often). Don’t believe us? Take a look for yourself.
Recent Blog Posts
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What’s Incrementality in Marketing?
We walk through how to do incrementality, what it does and doesn’t…
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Lead Attribution: The Complete Guide to Tracking and Optimizing Lead Generation
A step-by-step guide on how to customize lead attribution to meet the…
All blog posts
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5 Triple Whale Alternatives That Solve Its Biggest Problems
Can Triple Whale give you an accurate, auditable view of the full…
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How to Drive More Impactful Commerce Experiences with Shopify and Twilio Segment
Navigating Through Walled Gardens in Commerce Most ecommerce platforms operate as walled…
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Revolutionizing Marketing Analytics! Announcing CallRail Integration with Attribution!
In today’s fast-paced digital landscape, businesses are constantly seeking ways to gain…
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Attribution Named High Performer in G2’s Spring 2024 reports for Attribution Software
We are thrilled and excited to be continually recognized by our customers! …
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Optimize ROAS with Attribution’s enhanced integration with Segment
A seamlessly integrated marketing technology stack is indispensable to meet business goals…
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Introducing the Data Export Tool from Attribution
Attribution is proud to provide marketing insights that help our customers answer…
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New Features and Integrations for Attribution
I’m excited to announce new features that will enable marketers to integrate…
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It’s Official: Multi-Touch Attribution Analytics Are Now the Smartest Weapon for B2B CMOs
The evidence that CMOs are on the hook for the magic growth…
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Why You Need Multi-Touch Attribution for Salesforce (And How to Do It)
B2B Marketing “Takes a Village” Most B2B marketers would agree that acquiring…