Our Blog
Get actionable insights on attribution.
We go deep into tactical, relevant and modern topics on attribution (changes quite often). Don’t believe us? Take a look for yourself.
Recent Blog Posts
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What’s Incrementality in Marketing?
We walk through how to do incrementality, what it does and doesn’t…
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Lead Attribution: The Complete Guide to Tracking and Optimizing Lead Generation
A step-by-step guide on how to customize lead attribution to meet the…
All blog posts
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How Full-Funnel Attribution Connects the Dots Across Your Marketing Funnel
True full-funnel attribution is the solution to so many problems in marketing.…
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What Is Multi-Channel Attribution (and Why It Matters for Marketers)
Most companies use attribution models that don’t properly take spend into account…
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What is Multi-Touch Attribution? + How to Choose the Right Model
Learn the different attribution models and find out which is the best…
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Can Retailers Benefit from Using Multi-Touch Attribution?
E-commerce, driven by multiple new channels, is a booming business. “The NRF…
