Our Blog
Get actionable insights on attribution.
We go deep into tactical, relevant and modern topics on attribution (changes quite often). Don’t believe us? Take a look for yourself.
Recent Blog Posts
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5 Best Shopify Analytics Tools of 2025
Build the perfect Shopify analytics stack to measure the impact of marketing…
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How to Avoid Platform-Specific Blind Spots and Start Measuring Your PPC ROI Accurately
Learn how to calculate PPC ROI, what’s considered a “good” ROI, and…
All blog posts
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Should Marketers Still Care About First-Touch Attribution?
First-touch is often the default for marketers, but it might lead you…
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Why Marketers Should Rethink the Fallacy of Last-Touch Attribution
Relying on last-touch attribution to understand which marketing campaigns drive revenue? You…
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How Full-Funnel Attribution Connects the Dots Across Your Marketing Funnel
True full-funnel attribution is the solution to so many problems in marketing.…
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What Is Multi-Channel Attribution (and Why It Matters for Marketers)
Most companies use attribution models that don’t properly take spend into account…
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What is Multi-Touch Attribution? + How to Choose the Right Model
Learn the different attribution models and find out which is the best…
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Can Retailers Benefit from Using Multi-Touch Attribution?
E-commerce, driven by multiple new channels, is a booming business. “The NRF…
