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The latest industry news, interviews, technologies, and resources.
Recent Blog Posts
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What is Revenue Attribution? + How to Do it Right
We walk through the common pitfalls that companies fall into when they…
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How to Drive More Impactful Commerce Experiences with Shopify and Twilio Segment
Navigating Through Walled Gardens in Commerce Most ecommerce platforms operate as walled…
All blog posts
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Multi-Touch Attribution: Picking the Right Model for Your Marketing Strategy
What is multi-touch attribution marketing? Multi-touch attribution is the practice of assigning…
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Can Retailers Benefit from Using Multi-Touch Attribution?
E-commerce, driven by multiple new channels, is a booming business. “The NRF…
