Our Blog
Get actionable insights on attribution.
We go deep into tactical, relevant and modern topics on attribution (changes quite often). Don’t believe us? Take a look for yourself.
Recent Blog Posts
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What’s Incrementality in Marketing?
We walk through how to do incrementality, what it does and doesn’t…
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Lead Attribution: The Complete Guide to Tracking and Optimizing Lead Generation
A step-by-step guide on how to customize lead attribution to meet the…
All blog posts
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Lead Attribution: The Complete Guide to Tracking and Optimizing Lead Generation
A step-by-step guide on how to customize lead attribution to meet the…
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Everything You Need to Know About the Time-Decay Attribution Model
How to customize the decay-curve to match your sales cycle and get…
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How to Make Sense of Data-Driven Attribution in Google Analytics
True data-driven attribution requires visibility outside the Google ecosystem. We show you…
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The Role of Position-Based Attribution in Shaping Conversions
Position-based attribution is one of the most sophisticated out-of-the-box models provided by…
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Linear Attribution: The Safest Model or the Most Misleading One?
Linear attribution treats all marketing touches equally, but the reality is: all…
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The Case for Custom Attribution (Because No Two Marketing Funnels Work the Same)
A custom attribution model might be the answer to your problems —…
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How To Stop Guessing and Start Measuring Content Attribution
Users are finding and interacting with content in different ways than ever…
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Should Marketers Still Care About First-Touch Attribution?
First-touch is often the default for marketers, but it might lead you…
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Why Marketers Should Rethink the Fallacy of Last-Touch Attribution
Relying on last-touch attribution to understand which marketing campaigns drive revenue? You…