Automatically Track LinkedIn Ad Performance
Connect your LinkedIn Ads to The Attribution Platform to automatically track Text Ad and Sponsored Content costs and allocate revenue contribution to know your true ROAS.
Simplify InMail Ad Tracking
Use tracking tags to easily connect InMail ad costs and revenue attribution to show the true business impact on your Attribution dashboard.
Optimize Marketing ROI
Get a single source of truth for how LinkedIn Ads and other channels impact revenue at every touchpoint, so you can compare ROAS and optimize your marketing mix.
How it works
How to integrate LinkedIn Ads and Mailchimp
Effortlessly connect your platforms in just a few clicks to unlock powerful attribution insights.
Connect Attribution with LinkedIn Ads
To integrate Attribution with LinkedIn Ads, simply visit the Settings page and click the Integrations tab. Scroll to LinkedIn and click the Connect LinkedIn Ads button to begin the authentication process.
Connect Attribution with Mailchimp
To integrate Attribution with Mailchimp, simply enter your Mailchimp API key into your Attribution account settings. Data will automatically start flowing between the two platforms within 15 minutes.
Connect sales, lead and conversion data with ad spend
By integrating Mailchimp and LinkedIn Ads with Attribution, you can automatically connect lead generation and conversion data with your ad spend. This provides a unified view of how your marketing touches are impacting revenue across the entire buyer’s journey.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
