Automatically Track Bing Ad Spend and ROI
Easily connect Bing Ads to The Attribution Platform to automatically pull ad spend data and track the ROI of every Bing ad click using auto-tagging.
Capture Every Conversion Event
Integrate Heap’s event tracking with Attribution’s marketing data to capture every conversion and tie it back to the marketing touches that drove it.
Optimize Bing Ad Performance
Get granular attribution insights into which Bing ads, ad groups and keywords are driving the most conversions and revenue to optimize your ad targeting and creative.
How it works
How to integrate Bing Ads and Heap
Connect your accounts, enable data syncing, and unlock powerful multi-touch attribution in just a few simple steps.
Connect Attribution with Bing Ads
To integrate Attribution with Bing Ads, simply connect your Bing Ads account in the Attribution settings. Attribution will then automatically pull ad spend data and track visitors from your Bing Ads campaigns.
Connect Attribution with Heap
Once requirements are met, Attribution will create an S3 bucket to sync data with Heap. Heap will then enable Heap Connect S3 syncs to the bucket, refreshing data every 24 hours.
Connect sales, lead and conversion data with ad spend
Integrating Heap and Bing Ads with Attribution allows you to automatically track ad spend and tie it to sales, leads and conversions captured by Heap. This gives you a complete picture of how your Bing Ads are driving business results.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
