Automatically Track Ad Spend
Connect Google Ads to The Attribution Platform to automatically pull campaign spend data and tie it to leads and revenue without manual effort.
Granular ROAS Insights
See detailed return on ad spend data in Attribution, broken down by campaign, ad group, and keyword to optimize performance.
Closed-Loop Reporting
Combine data from Google Ads and Zoho in Attribution to track leads from first click to closed-won, connecting ad spend to revenue.
How it works
How to integrate Google Ads and Zoho
Easily connect Google Ads and Zoho in just a few clicks to simplify attribution and maximize ROI.
Connect Attribution with Google Ads
To integrate Attribution with Google Ads, enable auto-tagging in your Google Ads account and connect it to Attribution through the Settings menu. Attribution will then automatically pull campaign data and track ad clicks using the gclid parameter.
Connect Attribution with Zoho
To integrate Attribution with Zoho, simply log into your Attribution account and navigate to the Integrations settings. From there, you can connect your Zoho account with just a few clicks.
Connect sales, lead and conversion data with ad spend
When you integrate Google Ads and Zoho with Attribution, you can automatically connect your Google ad spend to leads and sales in Zoho. This allows you to see the true ROI and revenue impact of your Google Ads campaigns, all in one unified dashboard.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
