Easily Track ROAS
Automatically connect Shopify sales to AdRoll spend to see true return on ad spend and which ads are driving revenue.
Optimize Marketing Budget
Get granular attribution data to compare channels and campaigns, allowing you to optimize budget for maximum profit.
Simplify Reporting
Replace manual reporting with a single dashboard showing detailed CPA, ROAS and LTV across the buyer journey.
How it works
How to integrate Adroll and Shopify
Seamlessly connect your ad campaigns and sales data in just a few clicks with The Attribution Platform.
Connect Attribution with Adroll
Start by clicking the Connect Adroll button on the Integrations page in your Attribution account. Attribution will then automatically tag all your Adroll links so you can track campaigns, visits, conversions and revenue.


Connect Attribution with Shopify
Attribution offers an easy install app with Shopify to quickly start seeing your return on ad spend. Simply go to Settings -> Conversion Integrations -> Shopify in your Attribution dashboard to set up the integration.
Connect sales, lead and conversion data with ad spend
With Attribution, you can easily connect your Shopify sales data and Adroll ad spend in one place. This allows you to track the full customer journey and measure the true ROI of your marketing efforts.

Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.