Google Ads + BigCommerce Integration

Connect Google Ads and BigCommerce to track true ROAS, optimize campaigns at the keyword level, and unify your marketing data for complete ROI visibility.

Connect Ad Spend to Revenue

Automatically connect Google Ads spend to sales in BigCommerce to calculate true ROAS.

Granular Campaign Insights

Get detailed attribution data down to the ad group and keyword level to optimize ad performance.

Unified Marketing Dashboard

Combine Google Ads data with other marketing channels in BigCommerce for a holistic view of ROI.

How it works

How to integrate Google Ads and BigCommerce

Seamlessly link your ad spend and sales data in just a few clicks with Attribution’s simple integration process.

Connect Attribution with Google Ads

To integrate Attribution with Google Ads, enable auto-tagging in your Google Ads account settings. Then connect your Google Ads account in the Attribution app settings.

Connect Attribution with BigCommerce

Attribution offers an easy install app with BigCommerce to quickly start tracking your return on ad spend. Simply go to the BigCommerce app store and install the Attribution app into your store.

Connect sales, lead and conversion data with ad spend

Attribution automatically connects your BigCommerce sales and Google Ads spend data, allowing you to see the true ROI and performance of your ad campaigns in one unified view.

Use cases

How different companies use The Attribution Platform to optimize ROI

B2B

Identify which touchpoints drive qualified leads and revenue across long sales cycles.

B2C

Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.

E-Commerce

Track ad performance across platforms and attribute sales down to the SKU level.

SaaS

Connect marketing campaigns to product signups, demos, and recurring revenue.

“Best no-nonsense tool I’ve found to get a complete view of traffic attribution”

Willem B.
G2 Validated Reviewer & Verified User

“We’re able to show the actual ROI per ad campaign, and see in real time how our CPL plays out..”

Michelle B.
G2 Validated Reviewer & Verified User

All The Integrations That Matter

Go under the hood on attribution.

Out-of-the-box attribution models make it easy to connect to your advertising and conversion platforms. Measure LTV:CAC and CAC Payback instantly, without the need for a large data team.

Check out integrations

Hear from High-Growth Customers

Loved by 1,000+ companies — B2B, SaaS, E-Commerce, Marketplaces and more.

Want to know the hardest thing about multi-touch attribution? Finding a platform that actually tells you everything a visitor does from first visit to first purchase and beyond. We’ve got you covered.

Attribution’s platform ended up being the foundational technology for our entire marketing program.

Aaron Cort

First Head of Marketing @ClickUp

Attribution provides an additional analytics layer that helps brands investigate and understand how creators impact the greater user journey.

Victor Feijó

Head of Engineering @Superfiliate

If you’re looking to save time and sanity when trying to knit your marketing data together, Attribution is a useful tool to give you insights and take a lot of that lift off your plate.

Perin Adams

GTM Business Systems Manager @Vendr

Attribution enables us to understand what role each channel plays in the funnel. A higher CPA might be acceptable because we can see clearly that channel is bringing more people into the funnel.

John Gareau

CRO @Seraphina Therapeutics

Trusted by 1,000+ companies