Benefits of Attribution and Facebook Ads Together
Ad Conversion Tracking
Connect your Facebook Ads to Attribution and never struggle to report on the success of your Facebook ads again. Automatically track Domain ad, Sponsored Mention, and other ad type cost and allocate revenue contribution to know your true ROAS.
Detailed Autotagging
Use Attribution Autotagging to easily append the Facebook Ad ID to your URLs to allow detailed tracking of ad spend and calculating ROAS per campaign, as well as tracking audience data, cost-per-click, and other granular data without the need for creating UTM parameters.
Optimize Return on Marketing
Attribution provides a single source of truth for how ads from Facebook and other channels are impacting revenue at every touch point along your buyer’s journey, so you can quickly compare the true ROAS to optimize your marketing mix.