Benefits of Attribution and Outbrain Together
Amplify Tracking
Link Outbrain analytics to Attribution and see the true cost and revenue impact of your Outbrain ads. Never struggle to correctly report on and / or compare Outbrain ROAS to AdRoll, Facebook, Google or other content distribution.
Outbrain Native Ads
Use Attribution auto-tagging to easily track your Outbrain native ads without affecting any UTM tags you have in place to tell you which ad a customer has clicked, eliminating errors and scaling online ad operations.
Optimize RPM and CPM
Attribution provides a single source of truth for how ads from Outbrain and other channels are impacting revenue at every touch point along your buyer’s journey, so you can quickly compare the true ROI to optimize your marketing mix.
“Attribution was easy to set up and use. Love their integrations to LinkedIn, Facebook, Google, and others… We now have one unbiased source to track and compare performance ad channels.”
