Attribution that matches your bank account.

Track real-time CAC, CAC Payback, and LTV:CAC metrics at a granular level. Understand the actual impact of every marketing touchpoint in your funnel.

Multi-Touch Attribution — Simplified

Optimize every marketing dollar.

Attribution tracks every visit, click, and dollar spent at the user and account level from acquisition to retention. It connects marketing data to real CAC Payback and LTV:CAC insights for scaling profitably.

How It Works

Attribution that actually works

Used by 1,000+ high-growth B2B, SaaS and E-Commerce teams, Attribution transforms every touchpoint into attributable insights.

Pinpoint your CAC by channel

Understand which channels drive the lowest CAC and highest ROI with precision tracking. With channel-specific insights, you can allocate budget confidently and scale acquisition effectively.

Get started

Audit funnels from every source

Create content to lower CAC

Discover affiliate-driven LTV

Pinpoint your CAC by channel

Audit funnels from every source

Understand which channels drive the lowest CAC and highest ROI with precision tracking. With channel-specific insights, you can allocate budget confidently and scale acquisition effectively.

Get started

Create content to lower CAC

Discover affiliate-driven LTV

Pinpoint your CAC by channel

Audit funnels from every source

Create content to lower CAC

Understand which channels drive the lowest CAC and highest ROI with precision tracking. With channel-specific insights, you can allocate budget confidently and scale acquisition effectively.

Get started

Discover affiliate-driven LTV

Pinpoint your CAC by channel

Audit funnels from every source

Create content to lower CAC

Discover affiliate-driven LTV

Understand which channels drive the lowest CAC and highest ROI with precision tracking. With channel-specific insights, you can allocate budget confidently and scale acquisition effectively.

Get started

All The Integrations That Matter

Go under the hood on attribution.

Out-of-the-box attribution models make it easy to connect to your advertising and conversion platforms. Measure LTV:CAC and CAC Payback instantly, without the need for a large data team.

Check out integrations

Hear from High-Growth Customers

Loved by 1,000+ companies — B2B, SaaS, E-Commerce, Marketplaces and more.

Want to know the hardest thing about multi-touch attribution? Finding a platform that actually tells you everything a visitor does from first visit to first purchase and beyond. We’ve got you covered.

Attribution’s platform ended up being the foundational technology for our entire marketing program.

Aaron Cort

First Head of Marketing @ClickUp

Attribution provides an additional analytics layer that helps brands investigate and understand how creators impact the greater user journey.

Victor Feijó

Head of Engineering @Superfiliate

If you’re looking to save time and sanity when trying to knit your marketing data together, Attribution is a useful tool to give you insights and take a lot of that lift off your plate.

Perin Adams

GTM Business Systems Manager @Vendr

Attribution enables us to understand what role each channel plays in the funnel. A higher CPA might be acceptable because we can see clearly that channel is bringing more people into the funnel.

John Gareau

CRO @Seraphina Therapeutics

Learn About Multi-Touch Attribution

Get actionable insights on attribution.

We know what you’re thinking: “Great, another blog.” This blog is different… why? We go deep into tactical, relevant and modern topics on attribution (changes quite often). Don’t believe us? Take a look for yourself.

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