Attribution that matches your bank account.

Ad platforms double-count revenue. Your CFO sees a loss while your marketer sees a profit. Attribution MTA tracks cost at the user level so your ROAS matches your actual revenue.

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Meta Ad

$5.00

Google Ad

$5.00

✓

Converts

$8.00 rev

What each source reports

Meta Ads $8 rev on $5 spend +$3 profit

Google Ads $8 rev on $5 spend +$3 profit

Bank account $8 in, $10 out -$2 loss

Attribution $8 rev on $10 spend -$2 loss MATCHES

See the real cost of every user's journey

Attribution tracks every visit, every dollar, every user.

Attribution tracks every visit, click, and dollar spent at the user and account level from acquisition to retention. It connects marketing data to real CAC Payback and LTV:CAC insights for scaling profitably.

Why This Happens

Every other attribution tool relies on platform conversion APIs. That's the problem.

Conversion APIs report at the campaign level, not the user level. When Meta's API says a campaign generated $8 in revenue, it claims credit for every conversion that touched that campaign — even if Google also touched the same user. The data from conversion APIs will never add up to your bank account because the APIs were never designed to reconcile across platforms. Attribution solves this by tracking the actual user, summing the actual cost of every ad that user clicked across every platform, and comparing it to the actual revenue that user generated. That is why Attribution's numbers match the bank account and no other tool's numbers do.

The Four Pillars

How Attribution gets to the real number

Matching your bank account requires four capabilities that most attribution tools don't have. Attribution is the only platform that delivers all four.

User-level cost data

Attribution calculates the actual cost of acquiring each individual visitor by binding real ad spend to each user's deterministic journey across channels and sessions. Without user-level cost data, ROAS is an estimate — platforms divide total campaign spend by platform-reported conversions, which double-count, over-attribute, and miss cross-channel paths entirely. Attribution eliminates this by tracking every dollar spent at the user and account level, producing true per-user CAC, ROAS, CAC Payback, and LTV:CAC metrics.

Learn how user-level cost tracking works

Full data auditability

Any metric on any Attribution dashboard — a CAC figure, a ROAS percentage, a conversion count — can be clicked into and traced back to the underlying visits, touchpoints, cost allocations, and credit assignments that produced it. There is no black box. There are no ML layers between the raw data and the reported number. When a VP of Marketing presents attribution data to the CFO, every number can be defended with a clear trail from ad spend to site visit to conversion to revenue.

See how auditability works

Customizable models

Attribution offers five multi-touch attribution models — first touch, last touch, linear, time decay, and position-based — each configurable in four distinct modes: include all traffic, exclude direct, include direct until a cutoff event, and exclude all after a cutoff event. The cutoff event modes are specifically designed for product-led growth and trial-based businesses where post-signup visits should not receive attribution credit.

Explore attribution models

Raw data export

Attribution exports full-fidelity, raw visit-level and user-level data directly to Snowflake, BigQuery, and Redshift through a built-in ETL service, and to Amazon S3, Azure Blob Storage, and Google Cloud Storage. This is not aggregated summary data. The export includes every visit with timestamps, source, referrer, UTM parameters, on-site behavior, and user identity. Data teams can query this raw data in SQL, build custom models, and feed events into AI and ML pipelines.

See the data export schema

Most attribution tools give you one or two of these four capabilities. Attribution is the only platform that delivers all four — user-level cost data, full auditability, customizable models, and raw data export — in a single product. That is why more than 1,000 companies trust Attribution to tell them the number that matches their bank account.

Integrations

Connects to your entire marketing and revenue stack

Attribution integrates with more than 20 advertising platforms, CRM systems, CDPs, revenue tools, and data warehouses. Attribution is one of only two preferred integration partners for Twilio Segment.

CRM

HubSpot

Salesforce

Pipedrive

Attribution syncs lifecycle stages, deal/opportunity data, and closed-won revenue bidirectionally. Track which marketing touches influenced each deal through the full sales cycle. Account-based attribution binds user journeys to company accounts.

CDP and Analytics

Segment

RudderStack

Amplitude

Heap

Attribution sends user traits, conversion events, and cost data to your CDP and receives unified profiles and funnel events back. The Segment integration is bidirectional and deploys in a single click.

Ecommerce

Shopify

BigCommerce

Attribution's Shopify integration and CDP Connector give ecommerce brands full-funnel visibility from first ad click to first purchase to repeat revenue. Separate first-time purchaser costs from returning customer revenue. Plans start at $19/month.

Ad Platforms

Google

Loved by 1,000+ companies — B2B, SaaS, E-Commerce, Marketplaces and more.

Want to know the hardest thing about multi-touch attribution? Finding a platform that actually tells you everything a visitor does from first visit to first purchase and beyond. We’ve got you covered.

Attribution’s platform is foundational technology for marketing programs across our portfolio.

Aaron Cort

Operating Partner @Craft

Attribution provides an additional analytics layer that helps brands investigate and understand how creators impact the greater user journey.

Victor Feijó

Head of Engineering @Superfiliate

If you’re looking to save time and sanity when trying to knit your marketing data together, Attribution is a useful tool to give you insights and take a lot of that lift off your plate.

Perin Adams

GTM Business Systems Manager @Vendr

Attribution enables us to understand what role each channel plays in the funnel. A higher CPA might be acceptable because we can see clearly that channel is bringing more people into the funnel.

John Gareau

CRO @Seraphina Therapeutics

Learn About Multi-Touch Attribution

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